Running a business can be fun but it can also be horrible, stressful, scary, expensive and … (insert your own). However, when you get it right it is exciting, rewarding and satisfyingly fulfilling. Getting it right though, that’s the thing!
When I started my hypnotherapy business I thought everyone who had given me advice was wrong. I knew better. So much so that I put my brilliant advert in the paper and waited for the deluge of calls that I knew would follow. After one week I had received four calls. Three were from other papers offering me further advertising and one from a chap who wanted to know if I gave extras with the massage. Ok, so perhaps I wasn’t the expert I thought I was.
Various snippets of help and suggestions came my way. One was from a wonderful osteopath who said it had taken her seven years to become an overnight success.
Seven years? I didn’t want to wait that long. The important thing that I had to get my head round was that if no one knew about me they wouldn’t know about me. Seems simple enough but it actually irritated me hugely. People should just know. They should flock to me while all I need to do is wait. If I had stuck with that I would still be waiting.
You have to get out there and let people know of your existence and how you can give them more than they want. This is the same whether you sell services or products. That makes many people gulp!?
None of us want to be one of those dull boring people who insist on telling you all about themselves: what, when and how they do whatever it is that they do. You know someone like that don’t you? - That annoying person that you want to poke with a stick.
Getting your message across is a skill but there are ways to learn how to do it painlessly and with fantastic results.
Here are a few ideas to get going:
News from the Muse
These posts are a mixture of information, interviews and tips for writers and those who are interested in getting published.
I also write about my back and the road to recovery and something might resonate with others in pain and maybe my discoveries will help.
Overall it seems that I prattle.
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